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Creative Mind for designer

Inju Heo
Aug 01, 2016


Creativity is an essential part of the design process. Designers make constant efforts to refresh their minds to come up with innovative ideas. Creative designers tend to be more spontaneous, expressive, and less controlled or inhibited. They also trust their own judgement and ideas-- they are not afraid of try something new.

“Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.” 
-Kenya Hara

Connecting Dots - Juxtaposition

Creative ideas alone are not useful unless we make connections between the objectives and ideas. Many artists and designers have discussed the importance of collecting ideas and the understanding of the world around us, and making connections between those dots to fuel creative thinking and new ideas.

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.”
-Steve Jobs

Here are five exercises to be more creative that are suggested in the book How to Have Great Ideas: A Guide to Creative Thinking (Laurence King, 2016) by John Ingledew:

  1. Out of Habit - Asking yourself "What else can I do with this?" will lead to new discoveries and ideas.
  2. Spot Things - Curiosity about the world around you reveals ideas.
  3. Simplify It - Problems are often obscured by an overload of information.
  4. Nonsense - Absurdity can be the key to some of the most creative ideas.
  5. Reposition - The act of altering how something is viewed can reveal new possibilities and ideas.
Inju Heo
Inju Heo is a principal & creative director of YBYI Design. She has over 17 years of experience in communication design. She has two master degrees in computer arts and communication design. She is the author of Computer Graphic Design Essential and co-author of Media Design. She also taught computer graphic design courses in colleges.

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