The Pantone Color Institute announced its Color of the Year for 2017, a vibrant spring-green hue called Greenery. Pantone characterizes it as a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
“This is the color of hopefulness, and of our connection to nature. It speaks to what we call the ‘re’ words: regenerate, refresh, revitalize, renew. Every spring we enter a new cycle and new shoots come from the ground. It is something life affirming to look forward to.” - Leatrice Eiseman, the executive director of the Pantone Color Institute
Pantone also created a selection of 10 palettes pairing Greenery with neutrals, pastels, brights, deeper tones, metallics, and even a combination of Serenity and Rose Quartz colors for 2016, expressing need for harmony and peace in a chaotic world.
Ultimately, Greenery calls to mind the ‘re-’ words: refresh, revive, restore, renew, replenish, regenerate, rejuvenate, reinvigorate, re-oxygenate. As the 2017 Color of the Year, the bright "greenery" should help provide some hope and bring positive energy in the world we are living in these times.